Apple’s annual September event never fails to generate excitement, and 2025 was no different. On September 9 at Apple Park, the tech giant unveiled a new lineup of devices, including the iPhone Air — Apple’s thinnest iPhone ever, the iPhone 17 series, updated Apple Watches, and the latest AirPods Pro 3.
Here’s a full recap of the event, the standout features, and what Apple fans can expect next.
The Biggest Reveal: iPhone Air
Apple surprised audiences with the iPhone Air, measuring just 0.22 inches thin and weighing only 0.36 pounds. Despite its slim design, it boasts durability and powerful performance.
Key Features of iPhone Air:
- Processor: Powered by the new A19 Pro chip for energy efficiency and speed.
- Connectivity: Uses Apple’s new N1 networking chip with Bluetooth 6, Wi-Fi 7, and Thread support.
- Battery Life: Includes Adaptive Power Mode in iOS 26, promising all-day usage. A slim MagSafe battery pack (sold separately) extends runtime.
- Durability: Titanium body with Ceramic Shield 2, making it 4x more crack-resistant and 3x more scratch-resistant than older models.
- Camera: Single 48MP rear lens with 2x optical zoom and 4K HDR front-facing camera with dual-capture video.
- Colors: Black, white, gold, and sky blue.
- Price & Availability: Starting at $1,000, available September 19 (preorders open September 12).
iPhone 17 Lineup: Standard and Pro Models
Apple didn’t stop at the Air. The iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max all got major upgrades.
iPhone 17 Highlights:
- Display: 6.3-inch ProMotion display, 3,000 nits peak brightness, and anti-reflective coating.
- Chip: A19 chip with 16-core Neural Engine.
- Camera: 48MP wide + 12MP telephoto rear, and a square-shaped front camera with Center Stage and HDR support.
- Battery: All-day battery life with improved efficiency.
- Price: Starting at $800 for 256GB.
iPhone 17 Pro & Pro Max:
- Build: Redesigned with aluminum frames, Ceramic Shield 2, and vapor chamber cooling.
- Performance: A19 Pro chip with up to 40% better sustained performance and 12GB RAM.
- Camera: Triple 48MP rear system, 8x optical zoom, and ProRes RAW/Log 2 video.
- Battery: Best iPhone battery yet, with up to 39 hours of video playback.
- Fast Charging: 50% charge in 20 minutes with Apple’s new 40W adapter.
- Price: From $1,100 (Pro) and $1,200 (Pro Max).
Apple Watch Series 11, SE 3, and Ultra 3
Apple’s watch lineup also received notable updates.
Apple Watch Series 11 ($400):
- Thinner design with 5G connectivity.
- Health Features: Hypertension detection (FDA approval pending) and sleep scoring.
- Durability: Twice the scratch resistance of Series 10 aluminum models.
- Battery Life: Up to 24 hours per charge.
Apple Watch SE 3 ($250):
- Features the S10 chip, always-on display, faster Siri, crash detection, and wrist temperature sensing.
- Battery: Up to 18 hours with fast charging (8 hours in 15 minutes).
- Durability: Four times more crack-resistant than SE 2.
Apple Watch Ultra 3 ($800):
- Rugged design with largest Apple Watch display yet.
- Satellite connectivity for off-grid messaging and emergency alerts.
- Battery Life: Up to 42 hours, or 72 in low-power mode.
AirPods Pro 3: Smarter Than Ever
Apple closed the event with its new AirPods Pro 3, now enhanced with AI-powered features.
- Live Translation: Real-time language translation (English, French, German, Portuguese at launch; more languages coming).
- Noise Cancellation: Twice the performance of its predecessor.
- Heart-Rate Tracking: Adds a new layer of health monitoring.
- Spatial Audio Improvements for immersive sound.
Final Thoughts
Apple’s September 2025 event lived up to its hype, with the iPhone Air stealing the spotlight as the thinnest iPhone yet. The iPhone 17 lineup brings more power and durability, while the new Apple Watch and AirPods upgrades continue Apple’s push into health, connectivity, and AI-driven features.
Preorders for most products open on September 12, with devices officially available on September 19.
FAQs About Apple’s September 2025 Event
1. What is the iPhone Air?
The iPhone Air is Apple’s thinnest iPhone yet, featuring a 0.22-inch slim titanium body, Adaptive Power Mode, and a 48MP camera.
2. When is the iPhone 17 available?
Preorders begin September 12, and devices hit stores on September 19.
3. What’s new in the Apple Watch Series 11?
It introduces hypertension detection, sleep scoring, 5G connectivity, and a slimmer design.
4. Do the AirPods Pro 3 really translate languages in real time?
Yes, they can provide live translations powered by Apple Intelligence, with support for multiple languages at launch.
5. Which iPhone has the best camera in 2025?
The iPhone 17 Pro Max leads with its triple 48MP system, 8x optical zoom, and advanced video tools.
